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Best practices for landing page

Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

Keyword research

Doing keyword intent analysis at the beginning of any digital marketing project will define whether you’re set up for success. It’s imperative that you invest enough time in doing good keyword research. You need to understand which keywords are the most important for your company, otherwise you will be wasting a lot of energy but not generating any results. So, do keyword intent analysis!

  • Seo strategie ecommerce

Setting goals

To make sure your marketing optimizations lead to success, it is important to first set goals. If you do not define goals beforehand, you will not be able to see when you’ve achieved your goals. A way to define marketing goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a smart strategy beforehand is always the most important factor to success in the long term. Be ready!

TJDA

To grow any organization it is important to begin optimizing where the biggest results can be made. TJDA likes to work as follows, to start off set an end-goal, then reverse engineer how that goal can be achieved through optimizing the right components of a company. You then work efficiently and you have the largest likelihood to achieve your goal.

  • Defining the target market
  • Thijs Joosten Digital Acquisition
  • TJDA
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